
Navigating the evolving landscape of corporate sustainability and communications in the US
by Chynna Pickens
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Corporate responsibility is often challenging, and there are already heavy demands placed on Directors of large companies. However, effective Board action on sustainability issues need not involve onerous work. The secret of success is to ensure that - in choosing strategy, approaching regulation, designing incentives, shaping the organisational culture, and overseeing internal control - 'virtue' is rewarded.
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Rewarding VirtueFirst published in 2005